Bharat in BetaFragmented Indian B2B supply-chain coordination
Source
- Stellaris, B2B Commerce landscape (opens in a new tab)Quality, discovery and visibility problemsPublished: 19 Dec 2022
The idea
Stellaris identifies inconsistent quality, difficult discovery and limited visibility in fragmented Indian B2B supply chains. Its thesis is that intermediaries can address those specific gaps, not that any new marketplace is warranted.
Why this is interesting
- Stellaris names inconsistent quality, difficult discovery and limited visibility as the gaps in fragmented Indian B2B supply chains. The source is a dated landscape view and does not establish which of those gaps a buyer will pay to close.
- The source identifies an opportunity area rather than a validated customer problem. A useful first step is to choose one actor, workflow and measurable failure.
Possible starting points
Quality assurance for one category
Offer inspection, grading or standard specifications for one input category where buyers reject or dispute shipments.
Order visibility for small buyers
Give small manufacturers or retailers one view of order status, dispatch and delivery across the suppliers they already use.
Questions to answer
- In the chosen category, is the buyer’s main loss from quality failures, search time or uncertain delivery?
- How will an intermediary keep earning once buyers and suppliers know each other?