Bharat in Betastartup field guide
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No. 903Problem statementCommerce and consumer life

Personalized Experience to Customers

Source

Source summary

Propose a framework for personalised product recommendations and offers across ONDC using customer attributes and feedback to seller participants. It must respect network participants' privacy and competition requirements and explain implementation impacts on each participant. Search-to-cart and cart-to-confirmation conversion are suggested outcome measures, not established improvements.

No. 907Problem statementCommerce and consumer life

Indic language support

Support commerce in both Indic languages and English through text, voice and image inputs, returning translated outputs through corresponding interfaces. Use common dialects, open fonts for text/image output and Indic linguistic collation. The source suggests considering transformer-based pipelines, not mandating them. Example journeys include discovery, payment confirmation, order updates and customer service.

No. 908Problem statementCommerce and consumer life

Negotiation engine

Demonstrate a negotiation engine for ONDC transaction terms such as price and settlement conditions. It should distinguish whether offers and counteroffers are converging or diverging, so participants can act on that information until they agree or terminate a transaction. The source does not require an autonomous agent to accept terms without oversight.

No. 911Problem statementCommerce and consumer life

Price optimization engine

Recommend grocery product or service prices with explicit validity periods, leaving the seller to choose the offered price. Account for demand, shelf life, stock, margins, trade terms, time and prevailing market prices, especially where price changes can matter for perishables or services. Demonstrate how variable changes alter recommendations and document assumptions and computation inputs.