Bharat in BetaOpen-network commerce onboarding
Source
- Kae Capital, E-commerce enablers (opens in a new tab)Distribution: 2Published: 9 Feb 2024
The idea
Support ONDC listings.
Why this is interesting
- Kae’s second distribution whitespace is listing through ONDC distributors, which the essay suggests suits products with high order values that customers buy often. It is presented as one channel among several for brands, without further detail.
- ONDC is an Indian open-network rail, so this is the most India-specific entry in the publication. The source basis is a single suggestion: it does not describe what is hard about listing, who does it today or whether orders follow. Being listed is not the same as being chosen by buyers.
Possible starting points
Catalogue and listing operations
Prepare and maintain a small brand’s catalogue, pricing and stock on the network so it can be offered by participating buyer apps.
Order handling for open-network sales
Handle the fulfilment, returns and reconciliation steps that follow an open-network order for brands without a dedicated team.
Questions to answer
- For the kind of product the source names, does open-network listing produce repeat orders or mainly visibility?
- Which part of selling through the network is hardest for a small brand today: listing, fulfilment or payment reconciliation?