Marketing and Market Linkages
Source
- Atal New India Challenge 2.0 (opens in a new tab)Phase 2 / Agriculture - MilletPage updated: 3 Jan 2024
Source summary
Strengthen millet market links on both sides of production: access to inputs such as high-yielding seed varieties, and output distribution and market access. The challenge discusses low productivity, limited consumer awareness, inconsistent supply and demand, poor price realisation and waste.